You still have to say no sometimesAs the hospitality industry tries to recover from COVID around the world, brand and marketing teams are facing multiple challenges: lack…Dec 14, 2020Dec 14, 2020
This global isolationism is ruining livesIn all the misconceptions about the expatriate life, 2 of them are coming regularly: “we’re all entitled rich assholes earning shit loads…Sep 1, 2020Sep 1, 2020
Marketing lead hotel strategies and the 5 stages of travelIn my previous post, I was talking about how I believe marketing should lead the sales and marketing efforts in hospitality; how I believe…Jul 23, 2020Jul 23, 2020
Sales Vs Marketing: The Rise of the MarketersI believe sales and marketing departments are at a pivotal moment in hospitality: the rise of the marketers. Or to be correct, we should…Jul 16, 2020Jul 16, 2020
Non, on ne peut pas comparer une entreprise à un secteur.Je disais il y a quelques jours sur Twitter qu’on ne peut pas opposer le “sauvetage” de Brussels Airlines et le manque de moyens pour le…May 16, 2020May 16, 2020
Influence marketing is not deadWe just need to get back to basics to do it better.Nov 20, 2018Nov 20, 2018
Millennials, Instagramability, travel, and how you got it wrong.If you think Millennials choosing the holidays on their “Instagramability” is insane, you probably haven’t understood anything to…May 26, 2018May 26, 2018
I actually found a job, and it worked like this.If you had seen my previous blog post, you know that I had left my job a few weeks ago after only a few months in that position. As I said…Dec 11, 2017Dec 11, 2017
The schizophrenia of marketeer recruitmentAs I’m looking for a job I’m surprised by the importance given to the diploma, the degree that we all should have, even if I should not…Oct 18, 2017Oct 18, 2017
Physically Nomad, Digitally very SedentaryAs I’m preparing for my next migration I’ve come to realize that being a digital is really not that easy.Oct 4, 2017Oct 4, 2017
